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When you believe in a thing,
believe in it all the way, implicitly and unquestionable.

Try not to become a man of success
but rather try to become a man of value.

Character is doing the right thing when nobody's looking.
There are too many people who think that the only thing that's right is to get by, and the only thing that's wrong is to get caught.

It is the service we are not obliged to give that people value most.

The legitimate purpose of business is not profit.
The legitimate purpose of business is to provide a product or service that people need and do it so well that it's profitable.

Business is not just doing deals; business is having great products, doing great engineering, and providing tremendous service to customers.
Finally, business is a cobweb of human relationships.

A business absolutely devoted to service will have only one worry about profits.
They will be embarrassingly large.

Profit in business comes from repeat customers,
customers that boast about your project or service,
and that bring friends with them.

To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.

The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy.
The essence of trust building is to emphasize the similarities between a you and the customer.