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Do not go where the path may lead,
go instead where there is no path and leave a trail.

When you believe in a thing,
believe in it all the way, implicitly and unquestionable.

Try not to become a man of success
but rather try to become a man of value.

If you build a great experience, customers tell each other about that.
Word of mouth is very powerful.

It is the service we are not obliged to give that people value most.

No enterprise can exist for itself alone. It ministers to some great need, it performs some great service, not for itself, but for others; or failing therein, it ceases to be profitable and ceases to exist.

The legitimate purpose of business is not profit.
The legitimate purpose of business is to provide a product or service that people need and do it so well that it's profitable.

Business is not just doing deals; business is having great products, doing great engineering, and providing tremendous service to customers.
Finally, business is a cobweb of human relationships.

A business absolutely devoted to service will have only one worry about profits.
They will be embarrassingly large.

Always render more and better service than is expected of you,
no matter what your task may be.